Our Digital Campaign Process
1Define Goals and Target AudienceWe work closely with you to define your campaign goals and target audience. By understanding who you want to reach and what you hope to achieve, we can create a tailored digital campaign that meets your unique needs. |
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2Determine Campaign ObjectivesOnce we have a clear understanding of your target audience and goals, we help you define the specific objectives of your campaign. Whether you want to generate leads, increase brand awareness, drive engagement, or encourage app downloads, we’ll help you to develop a campaign that aligns with your objectives. |
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3Choose the Right PlatformOur team of experts helps you select the right platform for your digital campaign. By analysing user demographics and behaviours, we identify the platform that best aligns with your target audience and campaign goals: From Facebook and Instagram to LinkedIn and beyond. |
4Create Ad AssetsOur experienced creative team crafts impactful ad creative that captures the attention of your target audience. By using engaging copy and eye-catching visuals, we develop a compelling message and design that resonates with your audience and drives conversions. |
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5Ad FormatWe help you select the ad format that best aligns with your campaign objectives and ad creative. From single images to carousels and videos, we analyse each format's strengths and weaknesses and select the one that will deliver the best results. |
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6Set your BudgetWe work closely with you to determine the appropriate budget for your digital campaign. Based on your campaign objectives and target audience size, we set a realistic budget that allows you to reach your goals without overspending. |
7Launch AdsOur team sets up the ad targeting, budget, and placement and launches the digital campaign. We closely monitor the campaign's performance and make any necessary adjustments to improve its effectiveness. |
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8Monitor and OptimiseWe continually monitor the campaign's performance against your goals and optimise the ad creative, copy, ad type and landing page to improve results. By analysing campaign data and making informed decisions, we help you optimise your digital campaign for better performance and ROI. |
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